《数智时代中国医生健康科普评价报告》发布 ，医生健康科普需提升内涵

Core Insights - The report highlights the urgent need for improvement in the content, expression, regulation, and collaborative governance of health science popularization by doctors in the digital intelligence era [1][2] Group 1: Current State and Characteristics - The report analyzes over 150,000 health science short videos on social media platforms from 2023 to 2024, revealing a systematic ecosystem of knowledge sharing and dissemination by doctors [1] - Topics related to respiratory diseases, such as lung nodules and lung cancer, have become the "traffic center" in the content ecology of doctor-led health science communication [1] - The evolution of disease topics in health science videos has shifted from mere "disease name display" to a more refined structure of "disease differentiation and knowledge precision," emphasizing clear terminology, structured mapping, and user-friendly expression [1] Group 2: Challenges and Issues - The report identifies a trend of homogenization and templating in doctor short video content, with repetitive topics, visuals, and rigid expression structures limiting the effectiveness of health science communication in aiding personalized public decision-making [2] - The integration of AI in health science communication has introduced issues such as the "uncanny valley effect," skepticism towards the authenticity of doctor accounts, and the potential for "AI doctor impersonation," which threatens the trust relationships in health science communication [2] - Some doctor accounts have deviated from professional medical science communication, resorting to "borderline," "vulgar," and "curiosity-driven" content, which blurs the lines between medicine and entertainment, undermining public trust in medical knowledge and the authority of doctors [2]