鲁酒之光·闪耀泉城｜洛北春绽放第九届中华老字号博览会！

Group 1 - The 9th China Time-honored Brand (Shandong) Expo opened on June 13, supported by the Ministry of Commerce and organized by the Shandong Provincial Time-honored Brand Enterprise Association, focusing on the theme "National Goods Trend, Everlasting Innovation" [2][5] - The exhibition covers an area of 35,000 square meters, featuring over 600 time-honored brands from 26 provinces, showcasing traditional craftsmanship, national cuisine, and cultural creativity [5][11] - The event highlights the importance of innovation alongside tradition, with the Ministry of Commerce officials encouraging brands to maintain traditional craftsmanship while innovating product forms [9][16] Group 2 - Luobei Chun Group, a prominent representative of time-honored brands, showcased its classic products and received high praise for its commitment to traditional craftsmanship and innovation [7][9] - The company presented its new product "38° Luobei Chun·Jinban," targeting the young market with a luxurious design and redefining high-end business socializing [13][16] - Luobei Chun's collaboration with the brand "Ruweizhai" represents a successful attempt to break traditional brand image limitations and expand consumer scenarios, appealing to a younger audience [16]