Di Yi Cai Jing·2025-06-14 09:54Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]