央视新闻评LABUBU爆火

Core Insights - LABUBU has emerged as a cultural symbol for the Z generation, representing emotional expression and cultural identity, while also creating a new consumer chain that integrates design, manufacturing, social interaction, and content [1][2] - The success of LABUBU reflects a broader trend of Chinese IP globalization, showcasing the confidence of Chinese brands in their self-developed products, as evidenced by the significant revenue generated from multiple IPs [2] - LABUBU serves as a cultural ambassador, highlighting the recognition of Chinese manufacturing capabilities and the evolution from "Made in China" to "Created by China" [2][3] Group 1 - LABUBU is not just a toy but a cultural icon that resonates globally, showcasing the power of Chinese original IPs [3] - The product's success is attributed to a mature and efficient supply chain in China, enabling rapid global distribution [2] - The ongoing popularity of "blind box" products reflects the balance between industrialization and customization in Chinese manufacturing [2] Group 2 - LABUBU's rise signifies a shift in consumer preferences towards unique, emotionally resonant products [1][2] - The company has successfully developed multiple IPs, with four generating over 1 billion yuan in annual revenue [2] - The phenomenon of LABUBU indicates a potential for more similar cultural IPs to emerge in the future [1][3]