山姆“活虫门”危机，3亿中产天塌了

Core Viewpoint - Sam's Club, known for its appeal to the middle class, is facing a significant food safety crisis after a customer discovered live worms in a purchased nut product, raising concerns about product quality and customer trust [1][3][5]. Group 1: Customer Experience and Reactions - A customer named Ms. Pan reported finding live worms in a nut product purchased online for 99 yuan, leading to her disappointment and loss of trust in the brand [3][5]. - Ms. Pan expressed her dissatisfaction with Sam's Club's response, which included a series of inadequate compensation offers, ultimately leading her to decide not to shop there again [5][6]. - The incident sparked a debate online, with some users attributing the issue to quality control failures, while others downplayed the significance of finding worms in such products [6][7]. Group 2: Historical Context of Quality Issues - This incident is not isolated; Sam's Club has faced multiple food safety issues in the past, including reports of live worms in other products, which raises questions about the company's quality assurance processes [7][10]. - Previous incidents included a customer discovering foreign objects in food items and issues related to the company's return policy, which resulted in fines from regulatory authorities [10][11][15]. - Despite these challenges, Sam's Club remains a respected player in the retail industry, with competitors acknowledging its business model and quality offerings [16][18]. Group 3: Business Model and Market Position - Sam's Club operates on a membership model that differentiates it from other retailers, relying primarily on membership fees rather than supplier fees or high profit margins [19]. - The company emphasizes providing high-quality products at competitive prices, aiming to maintain customer loyalty despite ongoing quality concerns [19]. - The founder's philosophy highlights the importance of customer satisfaction, indicating that quality issues could jeopardize the company's standing in the market [19].