面对智能推荐，消费者如何守住钱包理性

Group 1 - The core idea of the article revolves around the influence of algorithms on consumer behavior during the "618" shopping festival, highlighting the tension between consumer autonomy and algorithmic control [2][3][4] - The shopping festival is characterized as a massive consumer event where personalized marketing through big data and algorithms creates a sense of urgency and scarcity, leading to irrational spending [4][5] - The article discusses how consumers often realize post-purchase that they did not genuinely need the items they bought, indicating a manipulation of consumer choice by algorithms [4][5][6] Group 2 - Algorithms are described as not merely tools for convenience but as significant forces that shape consumer decisions, effectively conducting a psychological battle [3][5][6] - The article emphasizes the role of data collection in creating detailed user profiles, which allows platforms to predict consumer preferences and behaviors [8][9][10] - Various psychological tactics employed by algorithms, such as anchoring effects, scarcity inducement, and social proof, are discussed as methods to manipulate consumer behavior [12][13][14] Group 3 - The article raises concerns about the potential loss of critical thinking and decision-making space for consumers due to algorithmic influence, suggesting a psychological regression in consumer behavior [15][16] - It highlights the importance of content contextualization in advertising, where products are seamlessly integrated into lifestyle content, further influencing consumer choices [17][18][19] - The phenomenon of "emotional projection consumption" is identified as a key driver of increased spending during the "618" festival [23] Group 4 - The article suggests that consumers should develop awareness of algorithmic manipulation and adopt strategies to maintain rational spending, such as setting budgets and delaying purchases [26][27][29] - It calls for platforms to take responsibility in promoting transparency in algorithmic recommendations and ensuring user rights [33][34] - Collective consumer awareness and sharing of experiences are encouraged to combat irrational spending and promote a more rational consumption culture [36][37]