政策发力 场景创新 产业融合 四川多元文旅消费激活经济动能

Core Insights - The tourism consumption in Sichuan reached 23.501 billion yuan during the "May Day" holiday, marking an 11.13% year-on-year increase, driven by the integration of cultural tourism and economic growth [1] - Policies and investments are significantly boosting the cultural tourism sector, with Sichuan issuing 68.115 million yuan in tourism consumption vouchers and launching various promotional measures, resulting in over 800 million yuan in direct consumption [1][2] - The integration of cultural tourism with other industries, such as agriculture and manufacturing, is expected to contribute over 80 billion yuan in consumption by 2024, showcasing the sector's role in revitalizing traditional industries and driving economic growth [3][4] Policy and Investment - Sichuan's government has implemented a dual approach of policy support and investment to stimulate cultural tourism, including the issuance of special bonds and the establishment of a comprehensive management system for tourism projects [1][3] - In the first four months of the year, Sichuan had 584 ongoing cultural tourism projects with an investment of 30.1 billion yuan, exceeding the planned progress by 4.3 percentage points [1] - The issuance of 27 new tourism special bonds raised 1.539 billion yuan, reflecting a 21.6% year-on-year increase, providing continuous financial support for tourism project development [1] Market Trends - The cultural tourism market is evolving with diverse new scenarios, including over 3,050 folk performances and the popularity of stage productions linked to successful films, indicating a trend of "traveling with movies" [2] - The integration of digital technology and cultural tourism is reshaping consumption patterns, with the gaming industry in Sichuan projected to generate 66.3 billion yuan in total revenue by 2024, driving growth in related sectors [3] Regional Development - Thirteen counties in Sichuan ranked among the "Top 100 Counties for Comprehensive Tourism Strength" in China, with Longnan County leveraging its bamboo culture to develop eco-tourism products and achieve significant revenue [4] - The "Comfortable Sichuan" cultural and tourism consumption season aims to host 5,000 events and create 100 new scenarios, further driving the conversion of tourism traffic into consumption growth [4] - By 2027, the added value of cultural and related industries in Sichuan is expected to exceed 380 billion yuan, with total tourism revenue projected to surpass 1.5 trillion yuan [4]