乳品消费从量的满足转向质的追求

Core Insights - The 2025 China Dairy Business Index report indicates a significant shift in consumer behavior towards quality over quantity in dairy product consumption, with the index score reaching 67 points, reflecting increased public awareness and knowledge about dairy nutrition [1][2] - The report highlights a growing preference for functional dairy products, with consumers seeking specific health benefits such as immune enhancement and digestive improvement [3][7] Consumer Awareness and Behavior - The public's awareness of the benefits of milk consumption remains high, with a score of 73.3 points for knowledge about different types of milk, and a nearly 13% increase in understanding of nutritional components [2][3] - Despite high awareness, there has been a decline in purchasing habits and frequency, with the percentage of consumers drinking milk at least five days a week dropping from 75.7% to 71% [2][3] New Generation Parents - The new generation of parents (those born in the 1990s and 2000s) is becoming the main consumer group for dairy products, with a Dairy Business Index score of 72.6 points, indicating high engagement and expectations [4][5] - These parents prioritize nutritional content, particularly the presence of lactoferrin and probiotics in infant formula, reflecting a strong focus on scientific feeding practices [5][6] Market Trends and Innovations - The dairy industry is experiencing a transformation driven by changing consumer demands for high-quality, functional products that fit into their lifestyles, necessitating innovation and product diversification [7][8] - The market for ultra-premium infant formula is growing rapidly, with ultra-high-end products accounting for 37% of the total market share in 2024, an increase of 4.2 percentage points from 2023 [7][8]