破解到店无房、捆绑销售、数据泄露等行业痛点——我国牵头的在线旅游首个国际标准发布

Core Viewpoint - The online accommodation booking market is experiencing significant growth, with an annual growth rate exceeding 10%, but it faces challenges such as booking inconsistencies, data privacy issues, and unclear responsibilities between platforms and service providers [1][2]. Group 1: Market Growth and Challenges - The global online accommodation booking market has been growing at an annual rate of over 10% in recent years [1]. - Challenges in the industry include issues like overbooking, inability to modify or cancel reservations, discrepancies between service descriptions and actual services, and data privacy concerns [1]. - The lack of clarity regarding the responsibilities of platforms and accommodation providers can lead to consumer disputes [1][2]. Group 2: New Standards and Regulations - Two international standards, the "OTA Online Accommodation Booking Platform Service Guidelines" and "Exhibitions and Events Part 1: Terminology," have been published by the International Organization for Standardization (ISO), led by China [1][2]. - The guidelines aim to standardize services on online accommodation booking platforms, enhancing responsibility clarity, information transparency, and dispute resolution mechanisms [2][3]. - The standards address issues such as the need for clear cancellation policies and the prohibition of unfair trading conditions based on user data [3]. Group 3: Impact on the Industry - The implementation of these standards is expected to enhance the reputation of "Chinese services" and encourage international tourists to visit China with confidence [4]. - The unification of online accommodation booking service standards across countries will help reduce information asymmetry and provide a consistent experience for Chinese tourists abroad [4]. - The standards have already been adopted as national standards in countries like the UK and Bulgaria, indicating a trend towards more regulated and sustainable development in the global online travel industry [4].