【西安】1950万元“票根大礼包”上线

Core Insights - The "ticket root economy" initiative in Xi'an aims to stimulate consumer spending by linking various consumption scenarios through event tickets [1][2] - The program is funded with 19.5 million yuan and will run until December 31, covering large concerts and sports events [1] - Consumers can enjoy discounts by using a unique code linked to their event tickets, which can be redeemed within seven days [1] Group 1 - The initiative integrates multiple consumption scenarios, including accommodation, dining, and cultural tourism, enhancing the overall consumer experience [1][2] - The program utilizes the Alipay platform for easy access to discounts, allowing consumers to scan QR codes at venues to receive vouchers [1] - Future expansions will include exhibition events and outdoor sports, further enhancing the "ticket root" offerings [1] Group 2 - The initiative also introduces specialized discount vouchers for cultural and sports activities, extending the consumption chain [2] - This innovative model not only benefits consumers but also attracts targeted foot traffic for businesses, promoting the integration of culture, commerce, and tourism [2] - The Xi'an government plans to continue developing the "consumption+" model, introducing more innovative measures to sustain economic vitality [2]