中国草根足球踢出文旅消费热

Group 1 - The "Su Super" grassroots football league in Jiangsu has gained significant popularity, attracting over 190,000 spectators in its first three rounds and surpassing attendance of some professional leagues [2][3] - The league features participants from various professions, promoting a "全民足球" (全民 football) model that enhances community engagement and cultural identity [2][3] - The league has become a cultural and entertainment phenomenon, intertwining local history and sports, leading to increased tourism and consumer spending in host cities [3][4] Group 2 - The league has driven a 305% year-on-year increase in bookings for tourist attractions in Jiangsu during the Dragon Boat Festival, with a total of 12.41 million visitors and 4.693 billion yuan in consumption [3][4] - Local governments are offering various incentives to attract visitors, such as free entry to attractions and discounts for local residents, enhancing the overall tourism experience [4][5] - The integration of sports events with tourism and local culture is seen as a strategy to boost consumption and improve service offerings in the region, aligning with national policies to promote sports and tourism [5]