Group 1 - 92 liquor companies in Renhuai have completed the "oil to electricity" transition, enhancing energy efficiency and reducing costs, while promoting green development in the sauce liquor industry [2] - Wuliangye launched its first intangible cultural heritage film titled "Tian Gong Wuliang," coinciding with China's ninth "Cultural and Natural Heritage Day" [2] - The unveiling of the Fenjiu Purple Sand Research Institute marks a collaboration between Fenjiu Group and Yixing Ai Yi Art Ceramics Co., focusing on innovation and talent cultivation in the purple sand industry [2] Group 2 - Guizhou Zhenjiu has officially launched its strategic flagship product "Zhenjiu·2020 Real Vintage," also known as "Da Zhen·Zhenjiu," emphasizing quality, packaging design, and anti-counterfeiting measures [2] - Xifeng Liquor emphasizes the importance of banquet breakthroughs for sales growth, advocating for enhanced brand visibility through terminal displays and advertising [2] - Treasury Wine Estates (TWE) is investing AUD 15 million in Barossa Valley to establish low/no alcohol wine production facilities, addressing the rising global demand for low-alcohol alternatives [2][3] Group 3 - TWE's new facility will utilize advanced de-alcoholization technology and a proprietary process currently under patent application, aimed at preserving the flavor of low/no alcohol wines [3] - TWE plans to launch a new low-alcohol brand named "Sorbet" in collaboration with Endeavour Group, featuring wines with an alcohol content of ≤8% [3] - The global low/no alcohol wine market is projected to grow at a compound annual growth rate of 5% from 2024 to 2028, with increasing demand in China, particularly among women and young consumers [3]
五粮液推出首部非遗文化片/珍酒战略级大单品上市/西凤:宴席突破是关键······