“台品甄选”赋能上海台企数字化转型

Group 1 - The core viewpoint emphasizes the need for Taiwanese businesses to adapt their strategies to tap into the growing consumer market in mainland China, particularly through e-commerce and new marketing channels [1] - The "West Bank New Product Festival Market" held in Shanghai attracted over 120 brands, showcasing new consumer products and featuring a special "Taiwan Product Selection" area with 42 Taiwanese companies participating [1] - Taiwanese entrepreneur Zhong Yufu is shifting focus from postpartum meal services to the broader elderly nutrition and post-operative care market, launching a new brand "Dr. Zhong" to leverage the aging population and the rapid growth of e-commerce in mainland China [1] Group 2 - The "Taiwan Product Selection" initiative, launched by the Shanghai Online Shopping Association and the Shanghai Taiwan Investment Enterprises Association, focuses on four key areas: branding, live streaming, international expansion, and AI [2] - The initiative aims to empower selected Taiwanese companies digitally, with the first batch of 25 companies announced on May 9 [2] - The program plans to expand from Shanghai to the Yangtze River Delta and nationwide, serving as a bridge for cross-strait economic cooperation and enhancing market opportunities for quality Taiwanese products [2]