Cai Jing Wang·2025-06-15 07:19Core Insights - The 2025 New Energy Vehicle (NEV) rural promotion event is the largest and most extensive since its inception, aiming to enhance NEV consumption in rural areas and build a green, low-carbon, intelligent, and safe transportation system for rural residents [1][12] Group 1: Market Potential - The rural market for NEVs is considered a blue ocean, with predictions indicating that by 2030, the car ownership per thousand people in rural areas could reach 160, resulting in a total ownership exceeding 70 million vehicles and a market size potentially surpassing 500 billion yuan [4] - As of June 2023, the NEV penetration rate in first-tier cities has exceeded 60%, while rural areas only accounted for 4% of total vehicle sales, indicating significant growth potential [13] Group 2: Vehicle Offerings - This year's event features a record 124 vehicle models, significantly more than previous years, which had 60, 52, 70, 69, and 99 models respectively from 2020 to 2024 [5] - The variety of models has expanded to include off-road vehicles, commercial vehicles, pickups, and light trucks suitable for rural use, with popular models such as BYD Qin PLUS and Tesla Model 3 included [5][9] Group 3: Participation and Sales Growth - The number of participating brands has increased from 10 to 33, with several new energy vehicle startups like NIO, Li Auto, and Xpeng joining the initiative [7] - Sales from the NEV rural promotion events have shown significant growth, with total sales reaching over 3.2 million units in 2023, and an expected increase to over 4 million units by 2025 [14]