WLY(SZ:000858) He Xun Wang·2025-06-15 10:36Core Concept - Wuliangye has opened its first trendy experience store, "Wuliang·ZhiZao," in Yibin, which combines modern drinking culture, creative grilling, and cultural experiences to attract younger consumers [1][3][11] Group 1: Store Concept and Design - "Wuliang·ZhiZao" is designed as a trendy space that embodies the modernization of traditional liquor, aiming to create an immersive experience that resonates with young consumers [3][6] - The store features a 300 square meter design with aesthetic elements that appeal to younger audiences, creating a relaxed yet stylish atmosphere [4][6] Group 2: Culinary and Beverage Offerings - The store offers a unique culinary experience led by the former head chef of the Black Pearl restaurant, featuring innovative dishes that incorporate local flavors and the eighth generation of Wuliangye liquor [8][9] - Signature cocktails made with Wuliangye, such as the "Wuliang Romance," combine traditional liquor with modern mixology, enhancing the appeal to a younger demographic [8][9] Group 3: Market Strategy and Consumer Engagement - The establishment of "Wuliang·ZhiZao" reflects Wuliangye's strategic shift towards a younger, fashionable, and trend-driven consumer base, addressing the changing preferences of the Z generation [9][11] - The experience store has quickly become a popular social spot in Yibin, showcasing a blend of fine dining, music, and social interaction, thus lowering consumption barriers while enhancing brand appeal [9][11]