大导演也爱刷短视频！李少红：不用排斥

Core Viewpoint - The Chinese film industry is at a critical juncture, facing challenges from new technologies like AI and short videos, necessitating a reevaluation of its cultural significance and market demand [1] Group 1: Industry Challenges and Reforms - The film industry is experiencing a decline in cultural influence and market demand, prompting a need for systemic reforms in production and distribution [1] - There is an overproduction of films that do not meet audience needs, leading to a call for a reduction in the number of films produced annually to around 500-600 to better match market demand [2][3] - The current profit distribution model is unfavorable for producers, with only about 33% of box office revenue reaching them after costs, which is unsustainable for the industry [3] Group 2: Focus on Content Quality and Innovation - The industry must focus on enhancing the quality and competitiveness of films rather than merely increasing quantity, as many films lack the appeal compared to other entertainment forms [2] - There is a need to reduce reliance on box office revenue, with a suggestion that it should ideally account for around 50% of total income, compared to the current over 90% [3] - The potential for increasing revenue through derivative products is significant, with estimates suggesting that sales could reach hundreds of billions, driven by successful franchises like "Nezha" [3] Group 3: Embracing New Technologies - The integration of AI and animation in filmmaking is seen as a way to reduce costs and innovate storytelling, with a prediction that future films may consist of live-action, animation, and AI-generated content [5] - The rise of short videos has created a new dynamic between audiences and creators, fostering a sense of community and shared experience that can inform creative processes [6][9]