消费新观察 | 越夜越精彩 “天台经济”迸发新活力

Core Insights - The drone light show in Chongqing has become a popular attraction, significantly enhancing the city's night economy and activating the "rooftop economy" [1][4][7] - The event has led to increased foot traffic in rooftop restaurants and bars, with many visitors specifically seeking high vantage points to enjoy the performances [2][4][5] Group 1: Economic Impact - During the Dragon Boat Festival holiday, Chongqing received 7.3 million domestic tourists, a year-on-year increase of 4.1%, with total spending reaching 4.513 billion yuan, up 9.4% [4] - Rooftop venues like "Chongqing Eye" and "Sky Bar" have reported unprecedented customer flow, with long queues forming on event nights [4][5] Group 2: Business Adaptation - Businesses are adapting to the surge in demand by extending operating hours and diversifying their offerings, such as adding beer to their menus [7] - New consumer experiences are emerging, including photography services for visitors and live streaming by social media influencers [7][8] Group 3: Future Development - The local government is focusing on enhancing rooftop experiences by creating unique attractions like infinity pools, rotating restaurants, and sky bars [8] - To sustain growth, there is a need for differentiated experiences, extended product offerings, and deeper integration of technology with local culture in drone show designs [8]