险企年内新推出403款寿险产品 分红险占比37%

Core Insights - The insurance industry is increasingly focusing on dividend insurance products, with 151 new dividend insurance products launched in 2023, accounting for 37% of all new life insurance products, a 9 percentage point increase from 2024 [1][2] - The demand for dividend insurance is rising due to a low interest rate environment and regulatory support, making it an attractive option for consumers seeking a balance of guaranteed and potential returns [2][4] - Major insurance companies are transforming their product offerings to emphasize dividend insurance, with a notable shift towards 10-year dividend sales [3][4] Industry Trends - The trend towards dividend insurance is seen as a response to declining long-term interest rates, with companies expected to promote dividend-type products such as increasing benefit whole life insurance and annuities [4][5] - Regulatory changes, including a reduction in the maximum preset interest rates for traditional and dividend insurance products, are providing insurance companies with more flexibility to manage liabilities [2][4] - The appeal of dividend insurance lies in its dual function of providing both protection and savings, enhancing consumer interest in these products amid a persistently low interest rate environment [4][5]