Core Insights - The "new consumption" concept is gaining significant market attention, with companies like Pop Mart expected to surpass 10 billion yuan in revenue in 2024, and IPs like LABUBU becoming globally popular, thus opening new consumer markets [1][2] - There is a notable divergence in performance between new and traditional consumption sectors, with new consumption stocks showing remarkable growth, prompting fund managers to adjust their portfolios [2][3] Industry Trends - The rise of new consumption began in 2020, driven by younger consumer groups (90s, 95s, and 00s) who have grown up during China's rapid economic development, leading to a significant shift in consumer behavior [2] - The new consumption index has increased by 17% year-to-date as of June 10, indicating strong market performance in sectors like gold jewelry, trendy toys, and pet economy [1][2] Investment Strategies - Fund managers are increasingly reallocating their investments as the beta of the consumption sector narrows, suggesting a future divergence within the sector [2][3] - Investment strategies should focus on both short-term explosive products with "internet celebrity" effects and long-term sustainable products like food and beverages, which rely on word-of-mouth [2][3] Market Opportunities - There are emerging opportunities in personalized consumption areas such as leisure entertainment, specialty food, and health products, which are currently underexplored [3] - The concept of "going global" presents additional investment opportunities, including production capacity expansion, cross-border e-commerce, and brand establishment overseas [3][4] Performance Metrics - As of June 10, the Xingyin Consumption New Trend Fund has achieved a return of 21% year-to-date, ranking in the top 5 among similar products, with a portfolio concentration of 38% in its top holdings [4]
兴银基金乔华国：从贝塔到阿尔法 聚焦新消费行情“下一站”
Shang Hai Zheng Quan Bao·2025-06-15 18:10