不正当竞争！杭州纯真宠物科技集团有限公司被罚10万

Core Viewpoint - Hangzhou Pure Pet Technology Group Co., Ltd. was fined 100,000 yuan for fabricating and disseminating false or misleading information that harmed the business reputation and product reputation of competitors [1][2]. Summary by Relevant Sections Company Information - Hangzhou Pure Pet Technology Group Co., Ltd. was established on April 15, 2020, with the legal representative being Cao Jia [6][7]. - The company primarily engages in the development and operation of animal food (feed) and owns the brand "Brand" [1][2]. Violation Details - The company entered into a contract with a third-party service provider to implement price control on its animal food products sold on the Taobao platform [1]. - The third party initiated malicious complaints against stores that refused to comply with price control, using the company's registered account to file trademark infringement complaints [1][2]. - The method involved creating false trademark infringement reports using Photoshop and incomplete product traceability codes, which the company knowingly endorsed by affixing its official seal [1][2]. Administrative Penalty - The Hangzhou Xiaoshan District Market Supervision Administration imposed a fine of 100,000 yuan on the company for violating Article 11 of the Anti-Unfair Competition Law of the People's Republic of China [2][5]. - The company had ceased the related activities prior to the case being reported and cooperated with the investigation, which was considered in the penalty decision [2][5].