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西北环线成爆款,亲子出游受青睐,火热“毕业旅行”开启暑期游
Huan Qiu Shi Bao·2025-06-15 23:18

Group 1 - The graduation travel market is experiencing a significant surge, with search interest for "graduation travel" increasing over three times since June [1] - Popular domestic travel destinations include Shanghai, Beijing, Guangzhou, Sanya, Chengdu, and others, with a notable preference for theme parks and cultural venues [1][2] - The trend of family participation in graduation trips is prominent, with many students traveling with at least one parent, reflecting a shift towards emotional value in travel experiences [3][4] Group 2 - The rise of "gap year" style travel is noted, with students seeking immersive experiences rather than short stays, leading to a 30% increase in long-term accommodation bookings [3][4] - Various regions are implementing targeted marketing strategies, offering discounts and free entry to attractions for high school graduates, indicating a competitive landscape for attracting this demographic [6] - The peak travel period for graduates is expected to be from early June to before the summer vacation, with a second wave anticipated after college entrance exam results are released [7]