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四川不断创新文旅体验和旅游产品,优化入境游服务 让更多外国游客迷上四川爱上中国
Si Chuan Ri Bao·2025-06-16 00:36

Core Insights - The inbound tourism market in Sichuan is experiencing significant growth, driven by supportive policies and innovative measures, making it an attractive destination for international visitors [1][6] Group 1: Visitor Experience - International tourists are expressing high satisfaction with their experiences in Sichuan, with one Belgian tourist stating a desire to settle in the region due to its pleasant scenery and comprehensive services [2] - The Nineveh Valley scenic area has implemented various innovative measures to enhance visitor experience, addressing challenges such as communication and payment difficulties [2][3] - The introduction of a dedicated ticket booking platform for inbound tourists at the Qingcheng Mountain-Dujiangyan scenic area supports 41 currencies and offers multilingual services, improving the overall visitor experience [3][4] Group 2: Tourism Statistics - In 2024, the Nineveh Valley scenic area received 383,000 inbound visitors, a 286% increase year-on-year, marking a historical high [3] - From January to early June 2025, inbound visitor numbers exceeded 180,000, reflecting a 74% year-on-year growth [3] - Sichuan's overall tourism reception reached 704 million visitors in 2024, with inbound tourism numbers increasing nearly 1.7 times compared to the previous year [5] Group 3: Collaborative Efforts - A South Korean delegation visited the Huanglong scenic area to explore deep cooperation opportunities, indicating a growing interest in cross-border tourism partnerships [4] - Sichuan is continuously innovating its cultural and tourism experiences, launching new projects to attract international visitors, such as instant tax refund services for foreign tourists [5] Group 4: Future Outlook - Sichuan aims to further enhance its appeal as a global travel destination by showcasing its unique natural and cultural heritage, positioning itself as a key player in China's modern tourism development [5][6]