Chang Jiang Shang Bao·2025-06-16 01:15Core Viewpoint - After four failed IPO attempts, Yu Jianjun has decided to sell Himalaya to Tencent Music for nearly $2.9 billion, which is significantly lower than its peak valuation of nearly $5 billion, indicating challenges in the audio industry and the need for new growth avenues for Himalaya [1][6][7] Group 1: Company Overview - Himalaya, founded by Yu Jianjun, has become a leading platform in China's online audio sector, but has faced significant challenges in recent years, including a saturated market and competition from short video platforms [1][6] - The company initially relied on advertising revenue but reported substantial losses from 2019 to 2021, with cumulative losses reaching approximately 9.9 billion yuan ($1.5 billion) [5][6] - In 2023, Himalaya finally achieved profitability with a net profit of 224 million yuan ($34 million), but its revenue growth slowed to just 1.8%, totaling 6.17 billion yuan ($930 million) [6] Group 2: Industry Context - The long audio industry is approaching a market ceiling, exacerbated by the rapid rise of short video platforms that divert user attention and time [6][7] - The competitive landscape has forced Himalaya to seek partnerships and resources to enhance user experience and creator benefits, leading to the decision to merge with Tencent Music [7] - The merger is seen as a strategic move to navigate the ongoing industry transformation driven by AI and changing user demands [7]