2025年中国高尔夫服装行业概述、市场规模、发展现状、竞争格局及发展趋势研判：消费群体不断扩大[图]

Overview - The golf apparel market in China is experiencing significant growth, with a projected market size of 1.495 billion yuan in 2024, representing a year-on-year increase of 6.86% [1][12] - The expansion of the middle class and rising national income levels are driving demand for golf products, particularly apparel [1][12] - The golf apparel segment is expected to benefit from supportive policies and changing consumer trends, indicating a promising growth trajectory [1][12] Market Policies - The Chinese government has implemented various policies to support the development of the apparel industry, including the textile industry, which positively impacts the golf apparel sector [4][6] - Key policies include the "Overall Plan for the China (Xinjiang) Pilot Free Trade Zone" and the "Textile Industry Quality Improvement Implementation Plan (2023-2025)" aimed at enhancing brand value and promoting sustainable practices [4][6] Industry Chain - The golf apparel industry consists of upstream suppliers of raw materials (natural and synthetic fibers), midstream design and production, and downstream sales channels including brand stores and e-commerce platforms [7] Market Demand - The number of golf consumers in China is expected to exceed 1.8 million in 2024, with a core consumer base of 730,000, providing strong growth momentum for the golf apparel market [9] Competitive Landscape - The golf apparel market in China is characterized by a mix of domestic and international brands, with international brands holding a significant market share, especially in the high-end segment [14][15] - Major domestic brands include 比音勒芬 (Biyinlefen) and 金狐狸 (Gold Fox), which focus on high-end and specialized golf apparel [15][18] Development Trends - There is a growing trend towards personalized and customized golf apparel, catering to consumer preferences for unique styles and functionalities [24] - The integration of fashion elements into golf apparel is becoming mainstream, appealing to younger consumers who seek stylish yet functional clothing [24]