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粤港澳大湾区系列赛传播体彩公益
Xin Hua Wang·2025-06-16 01:42

Group 1 - The Guangdong Provincial Sports Bureau is actively organizing the Guangdong-Hong Kong-Macao Greater Bay Area series of events to promote communication and integration among the three regions, enhancing resource sharing in the sports industry [1] - The series of events has effectively utilized sports resources to promote the public welfare of the China Sports Lottery, with over 11,000 lottery retail stores broadcasting promotional videos, reaching more than 90 million people [1] - The events have been widely covered by media, with nearly 100 live broadcasts totaling over 500 hours, attracting close to 100 million viewers and generating over 2 billion visits across more than 3,360 media outlets [1] Group 2 - A collaborative mechanism has been established by the Guangdong Provincial Sports Bureau to enhance the promotion of lottery public welfare funds, ensuring the "China Sports Lottery" branding is prominently displayed at all event stages [2] - All 30 events in the series have been named after "China Sports Lottery," with promotional slogans like "Public Welfare Lottery, Kind Life" prominently featured at event sites and in live broadcasts [2] - The promotional materials consistently include messages about "China Sports Lottery" and "Lottery Public Welfare Funds Support," significantly enhancing the social influence of the lottery [2]