“三连板”哈尔斯澄清：与泡泡玛特过往合作已终止 看好以“谷子经济”为代表的新消费趋势

Group 1: Market Trends - The "blind box economy" and "guzi economy" have become hot topics in the new consumption sector, leading to increased interest in companies like Hars. [1] - The domestic cup and kettle market is undergoing a profound transformation, with products evolving from traditional durable goods to fast-moving consumer goods, fashion items, collectibles, and lifestyle symbols. [2] - The global cup and kettle market is experiencing steady growth, driven by the segmentation of usage scenarios, the rise of outdoor activities, and the influence of short video social media, leading to increased consumption frequency. [2] Group 2: Company Strategy - Hars has clarified that its past cooperation with Pop Mart has ended and does not include the Labubu IP, while expressing confidence in the domestic market and the new consumption trends represented by the "guzi economy." [1] - The company has a creative independent design team and plans to actively explore new sales channels and develop new products in response to market trends. [1] - Hars has shown a clear inclination towards IP operations and has previously collaborated with various companies, including Pop Mart and Coca-Cola, to enhance brand development. [3][4] Group 3: Competitive Landscape - Leading brands are enhancing market concentration and consolidating their dominant positions, while emerging brands are rapidly rising through innovative products and flexible strategies, injecting new vitality into the industry. [2] - The rise of new brands intensifies market competition, requiring supply-side companies to enhance their competitiveness and meet diverse customer needs. [2]