YONGHUI SUPERSTORES(SH:601933) Zheng Quan Shi Bao Wang·2025-06-16 02:31Core Insights - The opening of the first Yonghui Supermarket in Dengfeng, which is also the 10th store to undergo transformation under the "Pang Donglai" model, marks a significant step in the upgrade of offline retail as the "6.18" online shopping festival ignites consumer enthusiasm [1][2] Group 1: Store Transformation - The store underwent a 39-day deep renovation, closing on May 10 and reopening on June 18, focusing on optimizing product structure, enhancing shopping environment, improving service details, and deepening employee care [1] - The store's layout was redesigned to eliminate forced traffic flow, significantly widening aisles and standardizing the height of central shelves to 1.6 meters, creating a more open shopping space [1] - The checkout area was expanded to improve transaction efficiency, and dedicated sections for "Pang Donglai" and Yonghui's private label products were established, enhancing the immersive shopping experience [1] Group 2: Product and Pricing Strategy - The product structure of the store now aligns with 80% of the "Pang Donglai" model, with 12,257 original SKUs reduced by 7,584, and 6,276 new products added, resulting in a new product ratio exceeding 57.4% [1] - Imported products account for 15% of the offerings, while the proportion of fresh food items, including baked goods and cooked food, increased from 5% to 20% [1] - The store adopted a direct procurement model to shorten the supply chain and ensure reasonable pricing based on costs [1] Group 3: Quality Control and Customer Service - The store implemented a full-chain quality control management system, ensuring product safety and freshness, particularly for perishable items [2] - Customer service enhancements include a rest area, free tea, handwashing stations, and over 20 thoughtful facilities, along with services like live fish oxygenation and fresh meat processing [2] Group 4: Employee Welfare and Training - Employee average salary increased from 3,000 yuan to 5,000 yuan, with daily working hours strictly controlled at 8 hours, and benefits such as 10 days of paid annual leave after one year of service [2] - Employees received practical training at existing "Pang Donglai" or Yonghui transformed stores, enhancing their professional skills through a structured training system [2] Group 5: Expansion Plans - Since the announcement of the nationwide store transformation strategy in May 2024, Yonghui Supermarket has completed one year of "Pang Donglai" style quality upgrades, with the number of transformed stores reaching 105 after the opening of the Dengfeng store [2] - The company aims to exceed 150 transformed stores by the end of July and plans to complete the transformation of 300 stores by the Lunar New Year in 2026 [2]