“宠物家政”兴起：百亿蓝海撬动消费升级

Core Insights - The rise of specialized "pet housekeeping" services is gaining market attention, providing tailored cleaning and health management solutions for pet owners [1][2] - The pet economy in China reached a scale of 592.8 billion yuan in 2023, with a projected growth to 1.15 trillion yuan by 2028, indicating a significant market potential for pet-related services [2] Group 1: Market Trends - The pet economy is experiencing rapid growth, with a year-on-year increase of 20.1% in 2023, highlighting the increasing demand for pet-related services and products [2] - "Pet housekeeping" fills a gap in the market for professional cleaning services, enhancing consumer demand for high-quality pet care experiences [2] Group 2: Consumer Behavior - Pet owners are increasingly seeking specialized services that ensure the health and safety of their pets, moving away from traditional cleaning methods that may pose risks [1] - The emergence of "pet housekeeping" has led to a broader consumption ecosystem, with increased spending on pet food, toys, and high-end services like pet hotels and photography [2] Group 3: Industry Opportunities - The growth of the pet market presents unprecedented opportunities for companies in the industry to develop products and services that cater to the evolving needs of pet owners [2][3] - The trend towards professional pet services is expected to stimulate economic growth and enhance consumer spending in the pet sector [2]