弘正储能创始人、董事长封安华：找准储能行业差异化突围之道

Core Insights - The dialogue during the 2025 International Solar Photovoltaic and Smart Energy Conference highlighted the strategic focus of Hongzheng Energy on digital technology to differentiate itself in the competitive energy storage industry [1][2]. Group 1: Industry Trends - The energy storage industry is facing intense competition, characterized by both technological prowess and cost pressures, leading to a focus on commercial energy storage as a niche market [2][3]. - The implementation of the "Document No. 136" is pushing the energy storage sector into a market-driven phase, with a significant shift towards integrating virtual power plants and electricity trading [3][4]. Group 2: Company Strategy - Hongzheng Energy has chosen to concentrate on the commercial energy storage sector, emphasizing customized solutions and digital capabilities to create a competitive edge [2][5]. - The company has invested over 50% of its personnel in research and development, aiming to transition energy storage from functional devices to intelligent platforms [4][5]. Group 3: Product Innovations - Hongzheng Energy has launched three digital products addressing industry pain points, including an AI-driven electricity trading decision-making tool, a new generation storage operation platform, and an advanced battery safety diagnostic system [4][5]. - The "Worry-Free Storage" commercial product offers a comprehensive solution that optimizes economic operations and captures market fluctuations, enhancing customer value [5]. Group 4: Global Expansion - The company is shifting its overseas strategy from a broad approach to a focused one, targeting specific regions like Eastern Europe for localized partnerships and production [6][7]. - Hongzheng Energy believes in the global competitiveness of China's manufacturing industry, viewing it as a significant advantage for its international expansion efforts [6][7]. Group 5: Market Outlook - The value of energy storage is expected to increase as it becomes a crucial component in the power system, especially in the context of achieving carbon neutrality goals [7]. - The company’s commitment to deep focus and continuous innovation is seen as essential for navigating the competitive landscape and finding new opportunities in the energy storage market [7].