网红欢牛蛋糕深夜发文“告别”，此前公司及法人负债百万被限高

Core Insights - HuanNiu Cake has faced financial difficulties, leading to a restriction on high consumption due to unpaid legal obligations totaling 1.2047 million yuan [3] - The brand's popularity has declined among younger consumers, with increased competition from other cake brands in Hangzhou [3] - HuanNiu Cake officially denied rumors of bankruptcy, stating that the financial issues are related to early business debts and do not affect customer transactions [3] Company Overview - Founded in 2013 in Hangzhou, HuanNiu Cake is a dessert and bakery chain focused on "health, quality, and innovation" [3] - The company started with an initial investment of 30,000 yuan and received several million dollars in Series A funding in February 2022, leading to rapid expansion [3] - HuanNiu Cake introduces over 200 new products annually, including desserts, handmade bread, and seasonal beverages [3] Franchise Expansion - In 2023, HuanNiu Cake plans to open 100 new stores nationwide through a franchise model, reducing the franchise fee from 88,000 yuan to 20,000 yuan, plus a 10,000 yuan deposit [4] - The cost of a 6-inch cake is approximately 40 yuan, while it retails for 178 yuan, indicating a significant markup [4] - The brand is perceived to have lost its initial quality reputation as it moves away from a quality-first approach [4]