仅17%受访者对洗涤效果满意！专家：洗涤高端产品仍显不足

Core Insights - Procter & Gamble (P&G) has launched a new laundry liquid product in response to changing consumer demands for laundry detergents, focusing on effective cleaning without the need for pre-treatment [1][2] - The laundry care segment, which includes brands like Tide and Ariel, represents the highest revenue share within P&G's global business, with net sales of $6.948 billion in Q3 of fiscal year 2025 [1] Group 1: Consumer Demand Trends - Consumer needs for laundry products are evolving from basic cleaning to more specialized requirements, including safety, fragrance, and fabric care [2][3] - The demand for laundry detergents has shifted towards multi-functional, personalized, and eco-friendly products, indicating a growth opportunity for the industry [3] Group 2: Market Dynamics - The domestic standard laundry liquid market is experiencing slower growth, with year-on-year increases of 4.6%, 3.4%, and 0.5% from 2022 to 2024 [2] - There is a structural imbalance in the market, with an oversupply of low-end products and a shortage of high-end, functional products [3] Group 3: Industry Standards and Innovations - The laundry industry is facing challenges with outdated standards, prompting the development of a new mandatory national standard for laundry products, which will cover safety and quality control [5] - The industry is encouraged to accelerate technological innovation and product development to meet the evolving consumer demands and improve competitiveness [3][5]