北京高校服务新时代首都发展特别报道 | 北京服装学院①：张家湾时尚缤纷节构建“产教城文”融合新范式

Group 1 - Beijing Institute of Fashion Technology (BIFT) is the first public fashion university in China, established in 1987, and transformed from a polytechnic to an art institution in 2019, focusing on a unique educational approach that integrates art and engineering [1] - BIFT has developed a comprehensive talent training system that aligns with the entire fashion industry chain, contributing significantly to the development of the capital city [1] - The school emphasizes collaboration with local governments and enterprises to foster innovation and meet industry demands, thereby enhancing the fashion industry's talent pool [1] Group 2 - The Zhangjiawan Fashion Festival, themed "Fashion Lights Up the City, Art Empowers Life," marks BIFT's debut at its new campus in Tongzhou, showcasing a vision of integrating fashion with urban development [3] - The festival features immersive fashion experiences, including interactive installations and AR fitting screens, allowing citizens to engage with fashion in a hands-on manner [3][5] - Public art installations, such as a giant "fiber sculpture," have become new cultural symbols, attracting approximately 3,000 visitors daily and boosting local retail and dining by 20% [5] Group 3 - The festival includes a "100 Enterprises Enter Schools to Promote Employment" initiative, where companies seek versatile talents who can navigate both traditional and digital design tools [6] - A series of community engagement activities, such as the "Fashion Blue Carpet" event, allows for cultural dialogue and showcases the integration of traditional craftsmanship with modern design [8][11] - The event has successfully attracted 27,000 offline participants and 100,000 online interactions, with sales reaching 98,000 yuan, while establishing partnerships between 32 companies and BIFT [12] Group 4 - BIFT's initiatives reflect a commitment to design for the public good, linking cultural heritage, industry advancement, and community improvement [12] - The festival serves as a platform for showcasing the potential of fashion education to contribute to urban development, emphasizing the importance of integrating design with societal needs [12]