Samba TV Study Finds Strong Link Between Amazon Ads and Box Office Results, Revealing Important Tactics to Influence Theater-going Audiences

Core Insights - Samba TV and Amazon Ads conducted a study demonstrating that outcome-based advertising significantly increases movie ticket purchases through digital solutions [1][4] - The analysis involved 213 million ad impressions correlated with Fandango purchase data, providing insights into the impact of Amazon Ads on ticket sales, especially among light TV viewers [2][3] Advertising Effectiveness - Brands utilizing Amazon Ads were 8.5 times more likely to reach light TV viewers, who represented 77% of ticket purchases on Fandango, highlighting Amazon's capability to engage hard-to-reach audiences [3] - The study revealed a 23% median lift in purchase consideration and a 13% median lift in confirmed purchases on Fandango due to Amazon Ads campaigns, compared to audiences not exposed to these ads [4] Discovery and Engagement - Amazon Ads campaigns also resulted in a 17% median lift in visits to movie detail pages, indicating a strong connection between media exposure and consumer actions [4] - The combination of traditional TV marketing and Amazon Ads yielded the highest increases in awareness and purchase intent, with lifts of 2x and 5.4x respectively, emphasizing the effectiveness of an omnichannel strategy [5] Comprehensive Insights - Advertisers require access to full-funnel insights to assess campaign impact, and Samba TV's dataset spans various channels, allowing measurement of performance based on real-world outcomes [6] - Samba TV's technology provides advertisers with a unified view of the consumer journey, enhancing marketing efficiency and effectiveness [7][8]