虚拟现实“造梦” 探路影院未来

Group 1 - The core viewpoint of the articles highlights the emergence of virtual reality (VR) as a transformative technology in the cinema industry, creating immersive experiences that engage audiences in new ways [1][2] - The 27th Shanghai International Film Festival introduced a VR cinema unit, showcasing over ten VR films that allow audiences to interact with the content through natural gestures, marking a shift from traditional screen viewing to an immersive world [1] - The Chinese National Film Administration has recognized VR films, incorporating them into film management and support, and has issued the first VR film "dragon labels," indicating official endorsement and potential for growth in this sector [2] Group 2 - The industry is exploring two main technical routes for VR films: seated viewing for narrative-driven content and large space exploration for grand historical scenes, indicating a diversification in VR film production approaches [2] - The concept of VR films as a "dream factory" is emphasized, suggesting that they break the "fourth wall" and allow audiences to participate actively in the cinematic experience, which could lead to new revenue streams for cinemas [2] - The potential for simultaneous releases of traditional and VR versions of films is discussed, providing audiences with extended experiences akin to purchasing related merchandise, which could enhance viewer engagement and satisfaction [2]