加速布局高端智能电动车市场 北汽蓝谷推进享界销售网络建设

Core Viewpoint - North Benz Blue Valley is actively expanding its sales network for the high-end smart electric vehicle market, closely linked to Huawei's channel adjustments, demonstrating its determination and ambition in this sector [1][4]. Group 1: Sales Network Development - North Benz Blue Valley is pushing forward the construction of the Xiangjie sales network, which has attracted significant industry attention [1]. - The sales network of Hongmeng Zhixing is characterized by two main types of outlets: experience centers and user centers, with experience centers primarily sourced from Huawei's 3C channel [3]. - The user centers integrate sales, new car delivery, and after-sales services, resembling traditional 4S store models, with various classifications based on the number of brands sold [3]. Group 2: Huawei's Channel Adjustments - Huawei is undergoing significant adjustments in its channel strategy, including the establishment of independent sales channels for the Zhijie and Shangjie brands in collaboration with SAIC [4]. - A recruitment conference for the Xiangjie specialized network was successfully held, attracting 126 dealers from 66 cities, with over 90% from first to third-tier cities [6]. - The conference provided a platform for communication between dealers and Xiangjie, focusing on product advantages, network planning, and collaborative models, aiming to enhance the sales service network by the end of the year [6].