鸿蒙智行放权？旗下多“界”被曝欲设独立销售渠道

Group 1 - The core viewpoint is that Hongmeng Zhixing is undergoing adjustments in its channel network layout, particularly with the establishment of dedicated sales channels for its brands, including the Xiangjie brand in collaboration with BAIC [1] - The Xiangjie brand has held a "2025 Xiangjie Dedicated Network Recruitment Conference," with plans to build dozens of user centers by the end of the year [1] - Other brands under Hongmeng Zhixing, such as Zhijie and Shangjie, are also in the process of establishing independent sales channels, similar to the AITO brand, which will have dedicated stores for their respective models [1] Group 2 - Hongmeng Zhixing's sales outlets are categorized into experience centers and user centers, with nearly 1,000 experience centers and over 330 user centers established nationwide [3] - User centers cover front-end sales, mid-term new car delivery, and after-sales services, functioning more like traditional 4S stores compared to experience centers [3] - The initial separation of sales and after-sales responsibilities between Huawei and Seres for the AITO brand led to customer experience issues, prompting the integration of sales, delivery, and after-sales services into a unified user center [3] - As the number of brands and models under Hongmeng Zhixing increases, the traditional user center model faces challenges such as space constraints and difficulty in distinguishing different brands within the same space, which may hinder the development of unique brand identities [3]