吃荔枝看荔枝风潮席卷今夏，《长安的荔枝》大剧助热荔枝经济

Core Insights - The drama "The Lychee of Chang'an" has sparked a significant trend around lychees, enhancing interest in related food and tourism sectors, and promoting a collaborative effort among various industries to boost the lychee economy [1][2][5] Industry and Company Impact - The show narrates the story of a Tang Dynasty official tasked with transporting fresh lychees, which has resonated with audiences, leading to increased sales and interest in lychee-related products [5][6] - Sales data indicates that the procurement and sales volume of lychees have both increased this summer, with a reported over 560% year-on-year growth in transaction value for Guangdong lychees on a major platform, and a 128% month-on-month increase in sales at a large supermarket chain [5][6] - The drama has also driven a surge in tourism to Guangdong and Xi'an, with many visitors exploring cultural sites related to the show, further enhancing the local economy [6][8] - Collaborative marketing efforts, including social media campaigns and partnerships with local tourism boards, have amplified the "lychee effect," promoting lychees as a cultural and economic staple [8][10] - The partnership between Tencent Video and local agricultural authorities aims to support the lychee industry through various promotional activities, including a global lychee festival and a real-time lychee delivery challenge [10]