Core Insights - The micro-short drama industry is experiencing significant growth, with user numbers projected to reach 662 million by the end of 2024, and daily usage time increasing from 90 minutes to 101 minutes, matching that of instant messaging [1] - The industry is shifting from a focus on "traffic frenzy" to "value-driven" content quality, emphasizing the need for content innovation to overcome creative bottlenecks [1] Industry Overview - As of mid-June, there are 95,400 existing companies related to short dramas in China, primarily in the cultural, sports, and entertainment sectors, totaling 37,700 companies [2][3] - The distribution of these companies is concentrated in South China, East China, and Southwest China, accounting for 28.94%, 27.68%, and 11.4% respectively [4] Registration Trends - In 2024, the total number of registered companies in the short drama sector is expected to reach 19,500, with 9,410 registered so far this year, including 8,535 in the first five months, surpassing last year's registration levels [5] - New registrations are predominantly occurring in new first-tier cities and first-tier cities, which account for 24.21% and 23.19% respectively, followed by third-tier and second-tier cities at 19.98% and 19.74% [5]
推动微短剧产业链愈加健全，企查查：前五月企业量注册超去年同期
Qi Cha Cha·2025-06-16 09:33