Ford Gobbles Market Share as Pricing Strategy Drives Demand

With tariffs affecting vehicle import shipments as well as long-term production strategies, the Trump administration pulling back support for the electric vehicle (EV) industry, and a devastating price war in China, there's a lot to digest for auto investors. Through all the noise, however, Ford Motor Company's (F -0.90%) aggressive employee pricing for all customers has been a huge success and could be setting the company up for a stronger quarter. Employee pricing drives demand A couple of months ago, For ...