杭州本土烘焙品牌欢牛蛋糕屋突然宣布倒闭！当地市监部门介入

Core Viewpoint - The local bakery brand Huan Niu Cake House in Hangzhou announced its impending closure due to rising costs, intense market competition, and management failures, expressing deep regret and apologies to consumers [1][7][12]. Group 1: Company Announcement and Employee Reactions - On June 15, Huan Niu Cake House issued an apology stating that its story is "about to come to an end" due to various challenges [2][7]. - Employees reported being informed of their job loss through social media, with claims of unpaid wages for several months and a lack of communication from management [2][3]. - Some franchise owners are attempting to salvage their businesses despite the company's debts, with reports of significant amounts owed to them [2][3]. Group 2: Consumer Concerns and Regulatory Response - Consumers expressed concerns over unrefunded balances on their membership cards, with many reporting hundreds of yuan remaining [5][7]. - The Hangzhou Qiantang District Market Supervision Bureau has received complaints from consumers and is currently following up on refund issues related to prepaid consumption [6][14]. Group 3: Company Background and Financial Issues - Huan Niu Cake House was founded in 2013 and received nearly $10 million in Series A funding in 2022, which facilitated its expansion [13][14]. - The company has faced financial difficulties, including being listed as an executed party by the court for failing to fulfill financial obligations, with an execution amount of 1.1142 million yuan [12][13]. - The number of stores opened and closed from 2021 to 2024 indicates a troubling trend, with closures outpacing openings in 2024 [13][14].