226亿元筑起来出技术护城河，解码极氪刷新全球豪华纯电品牌记录的背后

Core Insights - Zeekr has achieved a significant milestone by producing its 500,000th vehicle in just 44 months, surpassing Tesla and other new entrants in the luxury electric vehicle market [1][5] - The brand's average transaction price is nearly 300,000 yuan, with 75% of Zeekr 009 users coming from traditional luxury brands [3] - Zeekr's rapid growth is attributed to its diverse model lineup and strong market performance, particularly in the high-end segment [5] Production and Sales Achievements - Zeekr 001 has delivered over 270,000 units, making it the best-selling electric vehicle brand in China for 2024 [5] - Zeekr 009 has set records in the luxury MPV segment, achieving 1,500 deliveries in just 159 days and capturing 50% of the ultra-luxury four-seat vehicle market in China [5] - Zeekr 7X has become the best-selling electric SUV in the 200,000 yuan category within two months of its launch [5] Research and Development Investment - The company has invested over 23.5 billion yuan in R&D, with a 16.14% year-on-year increase in 2024 [6] - Zeekr has developed 2,277 effective patents and achieved 167 technological breakthroughs in the core areas of new energy [6] - The SEA architecture, developed over four years with an investment of 18 billion yuan, has enabled significant improvements across multiple vehicle models [6] Technological Innovations - Zeekr has introduced the industry's first active AI model cockpit and advanced safety features, including L3-level intelligent driving technology [7] - The company has achieved dual five-star ratings from Euro NCAP and Green NCAP for its Zeekr 001 model, showcasing its commitment to safety [7] - The innovative "three 800" ecosystem includes an 800V high-voltage system and ultra-fast charging solutions, enhancing the overall user experience [6] Global Expansion Strategy - Zeekr has entered over 40 countries and regions, becoming the only Chinese luxury brand to deliver vehicles across all five continents [10] - The company plans to establish 1,000 ultra-fast charging stations in various countries by 2025 [12] - Zeekr's overseas sales reached 14,000 units last year, leading the new energy vehicle segment in international markets [13] Future Developments - The company is set to launch three new models in 2025, marking its entry into a multi-energy development phase [14] - Zeekr aims to enhance user engagement through a transparent communication mechanism and various purchase incentives [16] - The brand's focus on value innovation rather than price competition positions it as a leader in the high-end electric vehicle market [8][16]