Prnewswire·2025-06-16 12:00Core Insights - Kellanova's survey reveals that Cheez-It and Pringles are the top favorite snack brands for summer road trips among U.S. adults [1][2][3] - The survey indicates that snacking preferences vary significantly across different generations and regions [3][4][6] Generational Snacking Preferences - Gen Z prefers adventurous flavors like sour and spicy, often traveling with friends and valuing shareability [6] - Millennials gravitate towards tangy flavors, focusing on family-friendly snacks, with 40% of respondents noting their kids snack frequently during trips [6] - Gen X enjoys a variety of snacks, favoring sweet, salty, and chocolatey options, typically traveling with a buddy [6] - Boomers also prefer salty, sweet, and chocolatey snacks, often traveling solo or with a partner, and are more likely to purchase snacks during stops [6] Regional Snacking Habits - The South tends to stock up on salty, sweet, and chocolatey snacks during their journeys [6] - Northeasterners are more inclined to choose creamy-flavored snacks compared to Midwesterners, with one-third of Midwesterners ranking cheesy snacks in their top three [6] - Residents of the Mountain West and Pacific Coast are less likely to plan snacks, preferring whatever is available, but still favor salty, sweet, and chocolatey flavors [6] Company Overview - Kellanova is a leader in global snacking, with a diverse portfolio of brands including Pringles, Cheez-It, and Pop-Tarts, and reported net sales of $13 billion in 2023 [7]