GEN Korean BBQ Expands Internationally with First South Korean Location

Core Insights - GEN Restaurant Group, Inc. has opened its first international location in Ilsan, South Korea, marking a significant milestone in its global expansion strategy [1][2] - The company aims to honor its cultural heritage while enhancing its domestic offerings by introducing authentic Korean flavors to the international market [2] - The Ilsan location is the first of three planned international sites in South Korea, indicating a strategic approach to growth in a competitive dining market [3] Company Overview - GEN Korean BBQ is one of the largest Asian casual dining concepts in the United States, founded in 2011 by two Korean immigrants in Los Angeles [3] - The brand operates over 40 company-owned locations, offering a unique dining experience where guests grill their own meals at the table [3] - The menu features a wide range of traditional Korean and Korean-American dishes, appealing to a diverse customer base [3]