Shutterstock Unveils Bold New Brand Identity as the Universal Ingredient to Help Business Leaders Fuel Great Work

Core Perspective - Shutterstock is redefining its brand identity and offerings to enhance its role in the creative industry, focusing on AI-powered solutions to empower businesses and creatives [1][4][8] Company Overview - Shutterstock has over two decades of experience supporting creative successes across various industries, including entertainment, tech, finance, and healthcare [4] - The company aims to provide scalable creative and generative AI solutions to meet modern storytelling demands [1][4] New Offerings - The company has launched an Unlimited downloads subscription, allowing individual users access to unlimited downloads from a library of over 80 million high-quality images, videos, and audio content [5] - Generative AI Pro is a new offering designed for business use, enabling the creation of high-quality visuals at 4K resolution, enhancing creative variety and brand relevance [5][6] AI and Data Solutions - Shutterstock's AI offerings include a proprietary Model Recommender that selects the best-fit model for each prompt, ensuring higher quality results [6] - The company provides one of the largest rights-cleared multimodal datasets for AI model builders, evolving with content refreshes and new asset types [10] Creative Production and Distribution - Shutterstock Studios offers a streamlined, end-to-end creative production model, leveraging advanced production tools to meet the content needs of major marketers [10] - GIPHY Ads expands Shutterstock's capabilities in creative content distribution, connecting brands with customers through engaging ads [10] Strategic Developments - The rebrand coincides with a merger agreement between Shutterstock and Getty Images, aimed at creating a premier visual content company [9]