BAOZUN(US:BZUN) Jin Rong Jie·2025-06-16 13:46Group 1 - The core viewpoint of the article highlights the financial performance and market position of Baozun E-commerce, indicating a positive growth trajectory in revenue and net profit [1][2] - As of March 31, 2025, Baozun's total revenue reached 2.064 billion RMB, reflecting a year-on-year growth of 4.27%, while the net profit attributable to the parent company was -63.08 million RMB, with a growth of 5.34% [1] - Baozun E-commerce is recognized as a leader in the Chinese brand e-commerce service industry, with a workforce of approximately 8,000 employees and operations across East Asia, Southeast Asia, Europe, and North America, serving over 450 brands globally [2] Group 2 - The company operates three main business lines: Baozun E-commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI), all contributing to the group's sustainable business development goals [2] - A new corporate promotional video was launched to celebrate the 15th anniversary of the group, showcasing Baozun's role in the digital commercial lifecycle and its commitment to providing high-value services and technological solutions [2] - Baozun aims to innovate continuously and advance towards the upstream of the global supply chain, enhancing the shopping experience for consumers and building a value bridge between brands and consumers [2]