Core Viewpoint - The "first release economy" is gaining attention as a means to stimulate consumption and meet consumer demand for personalized and high-quality products through innovative consumption scenarios [1][2][3] Group 1: Definition and Importance - The first release economy encompasses activities such as launching new products, opening flagship stores, and introducing new business models, which are crucial for expanding domestic demand and promoting consumption [1] - It effectively addresses the homogenization of the consumer market by introducing innovative products and services that stimulate purchasing desire [1][2] Group 2: Market Dynamics and Consumer Behavior - The first release economy creates new consumption scenarios that enhance brand recognition and influence, leading to an upgrade in consumption structure [2] - It generates a "freshness-driven—word-of-mouth diffusion—repeat consumption" chain, awakening consumers' latent purchasing power [1] Group 3: Policy Support and Regional Development - Various regions, including Shanghai and Liaoning, are implementing policies to support the first release economy, such as facilitating customs processes for imported goods and promoting local flagship stores [3][4] - Policies aim to create a favorable ecosystem for the first release economy, enhancing urban competitiveness and driving local economic growth [3][4] Group 4: Technological and Structural Support - The rapid advancement of digital technologies like AI and big data provides strong support for the development of new business models within the first release economy [4] - Future policy focus may shift towards building a systematic ecosystem, including strengthening intellectual property protection and developing infrastructure for the first release economy [4]
以“首”带面首发经济激发消费市场活力
Zheng Quan Ri Bao·2025-06-16 16:28