直击第27届上海国际电影节：行业共话“降本提质” 各方摸索降低对票房依赖

Core Insights - The Chinese film industry is currently facing significant challenges, with box office performance declining compared to previous years, leading to a search for new growth opportunities [1][3][4] - Industry leaders emphasize the need for cost reduction and a reevaluation of profit-sharing models to improve financial sustainability [1][4][6] Industry Challenges - The number of high-grossing films has decreased, impacting market confidence, with many films failing to meet audience expectations [3][4] - The current profit-sharing model is deemed unreasonable, with filmmakers receiving only 33% of box office revenue, which is insufficient to cover production costs [3][4] - The industry has been experiencing losses amounting to hundreds of millions annually, with a long-term trend of financial deficits [4] Financial and Operational Strategies - Companies are exploring new technologies, such as virtual filming and AI, to lower production costs and improve efficiency [1][6] - There is a push to diversify revenue streams beyond box office sales, with examples from successful international models like Disney, where non-ticket revenue constitutes a significant portion of income [6][7] Talent Development - The industry recognizes a critical shortage of talent, which is hindering the production of quality content [4][5] - Initiatives like the "Time Youth Leap Plan" by Wanda Film aim to nurture young directors and facilitate their transition from short films to feature films [7] Market Opportunities - The development of the IP (Intellectual Property) market presents a significant opportunity, with China becoming the fourth largest IP retail market globally [6][7] - There is substantial potential for growth in individual IP consumption in China, which currently lags behind other leading markets [6]