众望布艺：织就设计之魂 智绘全球家居布艺新图景

Core Viewpoint - The design is considered the "soul" of fabric products, directly influencing the quality and market positioning of a company [1][2]. Group 1: Company Overview - The company, established in 1994 in Hangzhou, specializes in the R&D, design, production, and sales of mid-to-high-end decorative fabrics and products, serving various sectors including sofas and furniture [1]. - The company has multiple brands such as "Z-wovens," "SunBelievable," and "Z-cycle," and its clients include well-known furniture manufacturers like Ashley and La-z-boy [1]. Group 2: Design and Innovation - The company emphasizes a systematic design process to capture trends and consumer preferences, collaborating with global design studios for inspiration [2]. - The company believes that true creativity cannot be replaced by artificial intelligence, as unique designs require human exploration of color combinations and material properties [2]. Group 3: Manufacturing and Technology - In 2024, the company made significant progress in digital smart manufacturing, being selected as a "Future Factory" in Zhejiang Province, which enhances its core competitiveness and production capacity [3]. - The company has implemented a fully automated process for fabric production, improving factory efficiency by 20% and reducing delivery times by at least 15 days [3]. Group 4: Global Expansion - The company is actively expanding its global market presence, with a focus on the U.S. market and plans to enter Australia, the Middle East, South Africa, and Europe [4]. - A new showroom in Ho Chi Minh City, Vietnam, is set to open in February 2025, marking a significant step in the company's Southeast Asian market strategy [4]. - The establishment of subsidiaries in Hong Kong and Singapore in 2024 aims to enhance service capabilities for overseas clients [4]. Group 5: Industry Trends and Future Outlook - The fabric industry is transitioning from "small home textiles" to "large home furnishings," emphasizing the artistic integration of fabric products within overall home decor [2]. - Companies in the home textile sector are encouraged to adopt a holistic approach, engage in international cooperation, and leverage technology for future growth [5].