“618”升级：从价格内卷到多维竞争

Group 1 - The core theme of this year's "618" shopping festival is a shift from price competition to a focus on service, experience, and technology, influenced by consumer behavior and regulatory oversight [3][4][7] - Consumers are becoming more rational, seeking high cost-performance rather than just low prices, leading to a decline in interest in complex discount rules [4][5] - E-commerce platforms are simplifying pricing rules to reduce decision-making costs for consumers and improve operational efficiency for merchants [5][6] Group 2 - Instant retail has emerged as a strong competitor during the "618" festival, with platforms like Meituan offering rapid delivery and significant promotions [8][9] - The integration of AI technology in e-commerce is highlighted, with platforms utilizing AI for customer insights and logistics efficiency [6] - Regulatory changes have prompted platforms to adopt fair competition practices, moving away from aggressive price wars [7][10] Group 3 - Cross-platform cooperation is becoming essential in the e-commerce industry, with various platforms forming partnerships to enhance user experience and operational efficiency [11][12] - The industry is transitioning from a zero-sum competition model to one where platforms leverage their strengths for collaborative growth [13]