商超为何热衷发展自有品牌

Core Insights - The development of private labels by domestic supermarkets is on the rise, driven by leading retailers, with an increase in the number and sales proportion of private label products [1][2] Group 1: Growth of Private Labels - The average number of new private label products developed by each retailer increased from 83 in 2022 to 142 in 2024, with an annual update rate of 80% [1] - Private labels are brands designed, developed, and sold by supermarkets, either through in-house production or third-party manufacturing [1] Group 2: Reasons for Embracing Private Labels - Supermarkets aim to create unique memory points and provide differentiated services, catering to consumer demand for unique and scarce experiences [2] - The cost advantage of private labels allows supermarkets to bypass intermediaries, reducing procurement and channel costs, thus enhancing pricing power [2] Group 3: Challenges in Private Label Development - Some supermarkets face challenges such as lack of clear brand strategy, leading to product homogeneity and ineffective market response [2] - Competition among private labels relies not only on cost-effectiveness but also on product quality and purchasing experience [2] Group 4: Importance of Digital Innovation and Quality - Utilizing digital technologies like AI and big data can help supermarkets understand consumer trends and enhance product development, improving customer loyalty [3] - Quality is emphasized as a core competitive advantage, with a focus on reliable raw materials, strict manufacturing processes, and effective after-sales service [3] Group 5: Long-term Commitment to Private Label Development - Building a successful private label requires patience and a long-term strategy, evolving from imitation to establishing a unique product system [3]